An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.
Let’s say your total likes were 137 and comments came to 10.
  1. 137 + 10 = 147. You then need to take this magical number and divide it by your total followers, and times it by 100 (this will give you the percentage).
  2. 147 / 2,500 x 100 = 5.88%

Above 1% engagement rate is good; 0.5%-0.99% is average; and. Below 0.5%engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

Engagement rate for Instagram is the number of The total engagement received by an Instagram account over a time period as a percentage of followers, the equation is Engagement Rate = (Engagement / Followers) x 100%. Engagement is anytime a user likes or comments one of your posts.